The digital marketing sphere is bombarded with tons of acronyms. At first, it may seem like a little much. After all, how can one industry have that many abbreviations? It’s a bit excessive, to say the least.
You’ve probably come across some of the most important ones already. Terms like SEO, CTR and ROI roll off the tongue so often that you begin to pick up on them early on. However, their definitions seem to get lost in the mail.
To save you the hassle of ‘Googling’ each Digital Marketing acronym, we have taken the time to compile this handy guide for all the newbies out there:
API – Application Program Interface
The API is a set of tools used for building software applications such as routines and protocols.
ASP – Application Service Provider
This allows web page scripts to be implemented by internet servers.
B2B – Business to Business
B2B is when a business approaches another business to make a commercial transaction.
B2C – Business to Consumer
B2C refers to the process of a business selling directly to consumers.
CMS – Content Management System
A CMS allows the convenient management of content such as modifying, deleting, editing and publishing etc.
CPA – Cost per Acquisition
An advertising method whereby the advertiser is required to pay when an advert acquires an acquisition.
CPC – Cost per Click
The CPC refers to the individual cost you will pay each time a user clicks on one of your ads.
CPL – Cost per Lead
Cost per Lead is the cost an advertiser pays for a sign-up from a customer. This is otherwise known as online lead generation.
CPM – Cost per Thousand
The cost an advertiser pays to reach one thousand people.
CR – Conversion Rate
The conversion rate measures the percentage of people who convert. This could a desired action such as signing up for a newsletter or making a purchase.
CRM – Customer Relationship Management
CRM is a type of customer and company relationship strategy that can help to increase loyalty.
CRO – Conversion Rate Optimisation
Want to increase sales and conversions? CRO is the system used to increase traffic that is more likely to convert.
CTA – Call to Action
A CTA is a clear instruction to encourage an immediate and desired response such as “Buy Now” or “Go to Checkout” etc.
CTR – Click-Through Rate
The click-through-rate measures the number of users that clicked on an advert or link. It is used in online advertising campaigns to help measure success.
DNS – Domain Name System
The DNS allows domain names to be both located and translated into Internet Protocols.
ESP – Email Service Provider
Your ESP is the company you use to market via email or one that offers various email services.
HTML – Hypertext Mark-up Language
This is a mark-up language used for labelling web pages.
HTTP – Hyper Text Transfer Protocol
An application protocol used for collaborative, distributed and hypermedia information systems.
IP – Internet Protocol
The procedure of sending data from one P.C or laptop to another via the internet is referred to as the IP. An IP address is given to each computer to identify it from the rest.
ISP – Internet Service Provider
Your ISP is the company providing your internet access and related web services.
KPI – Key Performance Indicator
A KPI is used to measure the performance or success of a specific activity.
OS – Operating System
An operating system is present in every computer and used to run applications and programs.
PHP – PHP Hypertext Pre-Processor
A PHP is HTML-embedded scripting language. This is used to write web pages.
PPC – Pay per Click
This is a type of internet marketing and refers to the price paid by an advertiser each time someone clicks on one of their online adverts.
ROI – Return on Investment
This is used to determine a company’s profitability as well as how cost efficient various investments are.
SEM – Search Engine Marketing
SEM is used to increase a sites performance and visibility on search engines through paid advertising.
SEO – Search Engine Optimisation
SEO, otherwise known as search engine optimisation, is used to increase a websites visibility and success on search engines organic search results.
SERP – Search Engine Results Page
The list of results that show up after a search term is entered is referred to as the SERP.
SMM – Social Media Marketing
This is a type of internet marketing via social network sites such as Facebook and Twitter.
SSL – Secure Sockets Layer
In order to establish an encrypted link between a web server and a browser (client), an SSL is used which acts as a type of security technology.
UI – User Interface
The User Interface is the way in which a computer system and the user can interact.
UX – User Experience
UX means User experience and basically refers to the experience a user has when using a certain service, system or even a product.
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